Hi Lift True Blonde Zero Yellow Pure Silver Shampoo eliminates unwanted yellow and brassy tones from blonde and grey hair.This vegan and paraben-free shampoo is supercharged with Kakadu and Native Plum extracts to extend, protect, and enhance the life of your color. A unique blend of naturally derived ingredients gently cleanses, hydrates, and strengthens hair, while also being cruelty-free and made in Australia. What are the benefits and features of Hi Lift True Blonde Zero Yellow Pure Silver Shampoo ?Eliminates unwanted yellow and brassy tones from blonde and grey hair. Supercharged with Kakadu and Native Plum extracts to extend, protect, and enhance the life of your color. Unique blend of naturally derived ingredients gently cleanses, hydrates, and strengthens hair. Vegan and paraben-free. Cruelty-free and made in Australia. Who is Hi Lift True Blonde Zero Yellow Pure Silver Shampoo for?This shampoo is perfect for those with blonde or grey hair who want to eliminate unwanted yellow and brassy tones while also extending and protecting the life of their color. It is also ideal for those who prefer vegan and paraben-free hair care products that are cruelty-free and made in Australia.