Eleven Australia's Keep My Blonde Shampoo is a specifically formulated shampoo perfect for any blonde - natural or not!

To fight brassiness, the shampoo uses a blue base with ext. Violet 2. While boosting blonde tones, soy proteins and wheat proteins strengthen hair and adds volume.

This nutrient-rich shampoo is essential for anyone after the cool tones of the iconic Aussie blonde. Eleven Australia's Keep My Blonde Shampoo is colour-safe, cruelty-free, and suitable for grey, white and silver hair.

The Eleven Australia Hydrate My Hair Moisture Shampoo SF is also available for those with dry or damaged hair.

Benefits:
- Purple shampoo for blonde hair
- Cleanses hair without stripping colour
- Works against brassy tones in natural or dyed blonde hair
- Suitable for grey, white and silver hair
- Strengthens and softens hair
- Brightens your blonde, lifting dullness or lacklustre tones
- Colour-safe, cruelty-free formula